Strategic Roadmap for Tesla’s Recovery: A Marketing & Branding Perspective

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For over a decade, Tesla has been synonymous with innovation, disruption, and the future of mobility. However, as we enter 2025, the company faces serious financial, operational, and reputational challenges that threaten its standing as an industry leader. With declining sales, political controversies, product recalls, and increased competition, Tesla must implement a multi-layered strategic response to regain investor confidence, restore operational efficiency, and repair its brand image.

Utilizing proven business frameworks, UCLA Anderson MBA graduate, David Pailin Jr. break’s down how Tesla can develop a structured comeback strategy that prioritizes product excellence, market positioning, and stakeholder engagement.

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