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Exclusive Unykrn interview with Industry Titan, Entrepreneurship Guru, and Education Icon Jeff Scheinrock. Complete with C-Suite level questions submitted by:
Elaine Hagan | Associate Dean, Entrepreneurial Initiatives UCLA Anderson School of Management | Executive Director, Harold and Pauline Price Center for Entrepreneurship & Innovation
Heather Maiirhe Caruso, Ph.D. | Adjunct Associate Professor, Management & Organizations and Behavioral Decision Making; Associate Dean, Equity, Diversity, and Inclusion; Faculty Co-Director, Inclusive Ethics Initiative UCLA Anderson School of Management
Dylan Stafford | Assistant Dean & Director of Admissions, Fully-Employed MBA at UCLA Anderson School of Management
Paul Feinberg | Associate Director of Executive Communications UCLA Anderson School of Management
Olav Sorenson | Faculty Director, Price Center for Entrepreneurship and Innovation, & Joseph Jacobs Chair at the UCLA Anderson School of Management
Terry Kramer | Faculty Director, Easton Technology Management Center & Adjunct Professor Decisions, Operations & Technology Management Unit
Dinesh Moorjani | Founder & Managing Partner of Time Zero Capital, Adjunct Professor, Faculty Advisor UCLA Anderson School of Management, & Guest Lecturer at Harvard Business School and Massachusetts Institute of Technology
Jon Funk | Faculty Advisor, Continuing Lecturer UCLA Anderson School of Management & Founder of Ocean Road Partners
Brian Frons | Professor at UCLA Anderson School of Management, Former President of Disney-ABC Television Group (Daytime)
William Yu | Economist at UCLA Anderson School of Management
Includes
Five (5) Part Video Interview
Full Interview Podcast (audio only)
Extended Interview Questions
Bonus Professional Content
Exclusive Unykrn interview with Corporate Pioneer, Civic Leader, and Seasoned Executive Coach Dr. John H. Carter. Complete with C-Suite level questions submitted by International Sales Leader & Keynote Speaker Stephanie Chung and CBS Baltimore Lead Anchor & Media Mogul Vic Carter.
Includes
Full Video Interview
Full Interview Podcast (audio only)
Printable copy of Advantage Coaching & Training’s Professional Balance Wheel
Bonus Professional Content
Discover a comprehensive, year-by-year analysis of the intense rivalry between two fictional fintech powerhouses in this must-have resource for fintech entrepreneurs and business leaders. This detailed resource explores how each company navigated the fast-paced fintech landscape, leveraging (or failing to leverage) technological advancements, marketing trends, and shifting consumer needs.
With one company focused on bold, aggressive marketing and rapid innovation, and the other adopting a steady, relationship-driven approach, this report uncovers key insights on:
Marketing Evolution: In-depth explorations of major marketing strategies such as influencer marketing, AI-powered personalization, and voice search optimization.
Technology Adoption: How embracing (or resisting) technologies like chatbots, augmented reality, and data privacy shaped growth trajectories.
Leadership and Culture: The influence of leadership styles and internal company culture on overall performance and long-term success.
Pandemic Response: How each company handled the disruptions of the COVID-19 pandemic and the long-lasting effects on their operations.
Who Is This For?
Ideal for fintech entrepreneurs, CEOs, and marketing professionals, this resource offers valuable lessons from a decade of competition. It highlights key strategies for businesses looking to learn from the successes and failures in fintech, whether you’re starting a new venture or scaling an existing one.
Why Purchase This Resource?
Gain unique insights from a 10-year journey through the highs and lows of two fintech companies as they fought for market dominance. Learn how pivotal decisions shaped their paths and apply these lessons to help your business thrive in the competitive fintech landscape.
Take advantage of real-world examples to guide your next business move and stay ahead in today’s rapidly changing market!
A Decade of Marketing: Retail Small Businesses (2014–2024) is a comprehensive research report designed specifically for small businesses. This resource examines two fictional small businesses, based on real life companies—who started with identical sales but took vastly different paths over a decade. Learn how their strategic decisions on digital marketing, e-commerce, influencer partnerships, and customer personalization shaped their success or failure.
Key Takeaways:
Strategic Marketing Insights: Learn from real-world examples about the impact of digital marketing, e-commerce, and sustainability on small businesses.
Innovation vs. Tradition: Understand the critical importance of embracing technology and evolving consumer behaviors, and why sticking to traditional methods can limit growth.
Step-by-Step Marketing Evolution: Follow a year-by-year breakdown of major shifts in marketing from 2014 to 2024, including lessons on content marketing, AI, influencer partnerships, and the impact of the COVID-19 pandemic on retail.
Success and Failure Case Studies: Discover how companies that failed to adapt fell behind, while those that embraced innovation thrived—such as Glossier’s influencer marketing success versus Sears’ decline.
Expert Analysis: Gain access to insights from leading marketing thought leaders, including Gary Vaynerchuk on influencer marketing and Andrew Ng on AI-driven personalization.
Who Should Buy This Report?
Small business owners seeking to optimize their marketing strategy.
Retailers looking to adapt to digital marketing trends and new technologies.
Entrepreneurs who want to understand what drives business growth in the digital era.
Take control of your business’s future with data-driven insights from the last decade of retail marketing. Grow, adapt, and succeed with this essential resource tailored for small business owners.