Understand how key marketing trends have shaped the rise and fall of two fictional industry giants over the past decade. The case study offers a comprehensive, year-by-year analysis of two peer-to-peer (C2C) competitors, "Swaply" and "TradeU," exploring how strategic marketing decisions, innovation, and adaptation—or lack thereof—shaped the trajectory of these companies.

What You’ll Get:

• Yearly Insights: Detailed analysis of marketing innovations from 2014 to 2024, such as mobile optimization, AI-driven personalization, and influencer marketing.

• Industry Case Studies: Learn from successes and missteps of brands across industries, including telecommunications, retail, and CPG, and how they adapted to evolving consumer demands.

• Pain Points and Solutions: Explore the marketing challenges faced by small businesses, medium-sized companies, and corporations, and discover actionable strategies to overcome them.

• Marketing Thought Leaders: Profiles of the visionaries who shaped marketing trends, from Gary Vaynerchuk’s influencer marketing strategies to Andrew Ng’s impact on AI and personalization.

• Job Market Evolution: Data on marketing jobs, salary trends, and education over the past decade, with projections for 2024.

Why You Need This Resource: Entrepreneurs in the sharing economy thrive on adaptability. This guide empowers you with the knowledge and foresight to avoid the pitfalls that led to the decline of companies like Sears and Yahoo, while leveraging the innovations that propelled brands like Glossier and Netflix to success.

Transform your business strategy with real-world examples and expert analysis from the last decade’s marketing evolution.

Unlock the secrets of a decade of marketing and gain the competitive edge in the sharing economy today!