A Decade of Marketing: Retail Small Businesses (2014–2024) is a comprehensive research report designed specifically for small businesses. This resource examines two fictional small businesses, based on real life companies—who started with identical sales but took vastly different paths over a decade. Learn how their strategic decisions on digital marketing, e-commerce, influencer partnerships, and customer personalization shaped their success or failure.

Key Takeaways:

• Strategic Marketing Insights: Learn from real-world examples about the impact of digital marketing, e-commerce, and sustainability on small businesses.

• Innovation vs. Tradition: Understand the critical importance of embracing technology and evolving consumer behaviors, and why sticking to traditional methods can limit growth.

• Step-by-Step Marketing Evolution: Follow a year-by-year breakdown of major shifts in marketing from 2014 to 2024, including lessons on content marketing, AI, influencer partnerships, and the impact of the COVID-19 pandemic on retail.

• Success and Failure Case Studies: Discover how companies that failed to adapt fell behind, while those that embraced innovation thrived—such as Glossier’s influencer marketing success versus Sears’ decline.

• Expert Analysis: Gain access to insights from leading marketing thought leaders, including Gary Vaynerchuk on influencer marketing and Andrew Ng on AI-driven personalization.

Who Should Buy This Report?

• Small business owners seeking to optimize their marketing strategy.

• Retailers looking to adapt to digital marketing trends and new technologies.

• Entrepreneurs who want to understand what drives business growth in the digital era.

Take control of your business’s future with data-driven insights from the last decade of retail marketing. Grow, adapt, and succeed with this essential resource tailored for small business owners.