Body positivity is a growing movement that celebrates all body types, and it has the potential to challenge Victoria's Secret's traditional focus on thin, idealized bodies. Caitlin Klein McMahon, Ryan Khademi, Dani Salka, Holly Liu, Carly Schulman, and David Pailin Jr. of UCLA Anderson’s School of Business Management analyze if and how the Victoria Secret brand can regain its former glory and propose recommendations to become relevant to a new generation of consumers.

Includes

• Victoria’s Secret Brand Audit Visual Presentation

• Victoria’s Secret Brand Audit Write-Up

• Victoria’s Secret Brand Overview

• Victoria’s Secret Similarity Survey (Multi-dimensional Scaling Analysis)