Beyond Meat has established a powerful brand image centered around sustainability, health, and environmental consciousness and has been widely recognized with high-quality plant-based meat substitutes. Nishal Patel, Rachel Fisher, Zachary Dodge, Jessica Fisher, and David Pailin Jr. of UCLA Anderson’s School of Business Management combine to take a multi-disciplinary approach in creating a comprehensive marketing plan for Beyond Meat to reach more customers and increase profits.

Includes

• Company Overview & Analysis

• Strategic Marketing Plan